The data problem

“There are lies, damned lies, and statistics.” – Mark Twain (probably)

Why do we believe there needs to be a shift away from the current over-reliance on data in marketing?

Because it places a focus on behaviour rather than reason. Sure, data can tell us that one ad performed better than another, but it cannot expand on your customer’s emotions and reactions in any meaningful way. It cannot tell us what truly excites, moves, and inspires them.

That’s where empathy comes in.

No, our aim isn’t to shift away from data all together but rather to reintroduce a more holistic approach to marketing. One where we strive to truly understand your customer’s wants and needs, rather than telling them what they should want to see and engage with.

So, why not try a different approach this time?

More creativity.Less ego.

Here at Dirty, we believe in a different way of doing things. That’s why we’ve developed an empathy-based approach to marketing that focuses on developing a genuine understanding of your audience's wants and needs.

How? More creativity and less ego.

A Creative collaboration

When we team up with a brand, our aim is to create a fundamental and emotional understanding of your customer. Through research, discussion, and active collaboration, we strive to place ourselves in their shoes and ultimately create something they truly want to be a part of.

Less content for the sake of content, more authentic stories and movements.