Brand identity revamp for the everyday support in life.

Perusturvakuntayhtymä Karviainen provides the health and social services in the Karkkila and Vihti area, Southern Finland. Karviainen asked us to renew their brand identity which had been untouched since the late 00s.

Client

Peruskuntayhtymä Karviainen
2020
www.karviainen.fi

What did we do?

Website design
UX design
Brand identity
Motion graphics

Playful but credible visual elements.

As we discussed the case more and more with the Karviainen team, it soon became clear that we all wanted the new brand identity to be a vivid and distinct change from the previous one, yet still approachable.

The Karviainen design pattern honors the brand heritage by taking elements from the old logo, turning it into a playful visual element. The soft and clean Karviainen icons together with a fresh but composed brand color palette were designed to marry different areas of the brand in an easily understandable manner.