Case study: Sotkamo

The only travel agency in the world selling holidays that never end.

Challenge

To create a dynamic marketing campaign that highlights Sotkamo as a unique and valuable living opportunity for potential residents.

Solution

Dirty played on Sotkamo’s stunning location and holiday-like atmosphere, creating a fictional 1970’s inspired travel agency with a twist: it’s the only travel agency in the world selling holidays that never end.

Results

  • A comedic marketing video written, directed and produced by Dirty
  • A new landing page to match the 1970’s travel agency aesthetic
  • A successful launch at the 2023 Sotkamo Humour Festival

COME ON SOTKAMOON!