Case study: Sotkamo
The only travel agency in the world selling holidays that never end.
Challenge
To create a dynamic marketing campaign that highlights Sotkamo as a unique and valuable living opportunity for potential residents.
Solution
Dirty played on Sotkamo’s stunning location and holiday-like atmosphere, creating a fictional 1970’s inspired travel agency with a twist: it’s the only travel agency in the world selling holidays that never end.
Results
- A comedic marketing video written, directed and produced by Dirty
- A new landing page to match the 1970’s travel agency aesthetic
- A successful launch at the 2023 Sotkamo Humour Festival
