The Equality and Equality 2.0 clothing lines // LGBTQ+ artist capsule project
Collaboration for change.
Dirty worked with Helsinki Pride on their merchandise line from 2021-2023. As part of our collaboration, we hosted a series of inclusive design workshops with up-and-coming LGBTQ+ artists to design merchandise collections that are truly “by the community, for the community”.
Results
In collaboration with Helsinki Pride, Dirty developed the Equality and Equality 2.0 clothing lines and created an LGBTQ+ artist capsule collection, effectively promoting inclusivity and diversity through fashion. The Equality clothing line was the highest-selling merchandise line in the history of Helsinki Pride.
The Equality and Equality 2.0 clothing lines // LGBTQ+ artist capsule project
Collaboration for change.
Dirty worked with Helsinki Pride on their merchandise line from 2021-2023. As part of our collaboration, we hosted a series of inclusive design workshops with up-and-coming LGBTQ+ artists to design merchandise collections that are truly “by the community, for the community”.
Results
In collaboration with Helsinki Pride, Dirty developed the Equality and Equality 2.0 clothing lines and created an LGBTQ+ artist capsule collection, effectively promoting inclusivity and diversity through fashion. The Equality clothing line was the highest-selling merchandise line in the history of Helsinki Pride.
Changing the world with Pride.
“Pride represents so many of the values Dirty holds dear. We love being able to support them in their fight for greater equality and opportunity.”- Otto Koli, Senior Creative Producer
