Challenge
To elevate the Epicbrief brand from visuals to tone-of-voice; showcasing the new identity in a brand new website designed by the Dirty team.

Solution
Dirty hosted a series of creative empathy workshops with the Epicbrief team, evaluating their core target demographic and providing strategic insights into the wants & needs of their core customer. With the knowledge gained from these workshops, the Dirty team was able to craft an elevated version of the Epicbrief brand that stood out from the competition and spoke to their key audience in a way that truly resonates.

Results
Dirty updated the visual brand: developing the Epicbrief logo, fonts, and colour scheme to reflect the brand’s values in a dynamic, yet easy-to-use way. Dirty also developed a new tone-of-voice and slogan for Epicbrief: ensuring that their core promise and value-proposition aligned with their mission.