In 2024, Dirty was tasked with crafting a dedicated web space for award winning Finnish artist: Hassan Maikal. The aim was to create a personalised platform where fans could discover the latest music, news, and merchandise drops; all in one place.

Through a series of creative workshops, we developed and refined the artist’s positioning and tone-of-voice. Then, we carefully tailored copy, navigation, and visual elements to align with our findings.

Soon, we launched a dynamic online hub for all things Hassan Maikal, highlighting his newly released album: Ilmaista Terapiaa (EN: Free Therapy).

Click here to check it out.

Visual Identity // Tino Nyman
Album Photography (Ilmaista Terapiaa) // Salamata Mboup