Creating Equality


Helsinki Pride




Logo / Merchandise Design

Helsinki Pride is one of Finland’s most influential organizations driving the change for an equal country with equal rights. No matter what, we are all humans. We partnered with Helsinki Pride to design their official merchandise collection called Equality.

Equality celebrates everyone everywhere and encourages every single one to truly be themselves.

The design process consisted of several workshops by four different (but equal) graphic artists, who put together 12 different concepts in total to work with. These concepts were crystallized together with Helsinki Pride’s team, resulting in the Equality collection.

The Equality logo is one of the key elements of the collection. It is designed to stand for inclusivity, kindness and love. The world has seen discrimination and injustice long enough – let’s change that direction together.

In case you missed your opportunity to get your favourite piece, The Equality Collection will be available later this year from Helsinki Pride webshop.