Case study: Helsinki Pride

A collaboration for change.


  • The Equality and Equality 2.0 clothing lines
  • Recurring LGBTQ+ artist capsules

Dirty has been supporting and working with Helsinki Pride on their merchandise line since 2021. As part of our collaboration, we host a series of inclusive design workshops with up and coming LGBTQ+ artists to design merchandise collections that are truly “by the community, for the community”.

Changing the world with Pride.

“Pride represents so many of the values Dirty holds dear. We love being able to support them in their fight for greater equality and opportunity.”- Otto Koli, Senior Creative Producer