
How to cultivate attraction by being brutally honest
Client
Helsinki Ring of Industry
Year
2019
What did we do?
Concept design / Copywriting & script / Strategic lead / Brand video / Graphic design / Editing
Helsinki Ring of Industry is one of the best locations for asset-seeking investment in the EU. Inclusive of 10 cities around the capital of Finland, Helsinki Ring of Industry hired us to help the brand stand out from their highly attractive competitors and spark a new kind of interest in the eyes of global investors.
Instead of building castles in the air and trying to appear as trendy as the competing regions – Amsterdam, Munich, Stockholm to name a few – we decided it was better to be brutally honest about ourselves. Helsinki Ring of Industry is surely a more boring option, but for an investor – predictability is sometimes just what you need.