Case study: Helsinki Ring of Industry
Selling “boring” to the world.
Challenge
To create an ownable and value-driven campaign for the Helsinki Ring of Industry.
Solution
Dirty created a campaign designed to help HROI stand out from their competitors and spark a new kind of interest in the eyes of global investors.
Results
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- A new campaign and marketing materials that stand out from the competition.
- A successful launch at the EXPO Real Convention 2019.
- Positive earned media attention (e.g. article in Monocle).
