Branding // Visual Identity // Slogan // Tone-of-voice // Website // Video
The Nordic Home of Now.
Challenge
To create a dynamic brand, campaign video and website for a new residential/holiday development in the heart of Lapland.
Solution
Dirty hosted a series of creative workshops in order to better understand the wants and needs of the area’s target demographics, channeling the results to craft a brand new visual brand and web space for the area. Dirty also wrote and produced a video commercial for the brand: inviting viewers to live in the moment, literally.
Results
Dirty changed the proposed name of the development to Hetki, Lapland – the Finnish word for “moment”. From concept to visual identity to web space: Dirty created a cohesive brand and communications strategy that would effectively create buzz around the area. Dirty also successfully produced a campaign video targeting both Finnish and international viewers; helping Hetki, Lapland to stand out from the standard place marketing fare.
Branding // Visual Identity // Slogan // Tone-of-voice // Website // Video
The Nordic Home of Now.
Challenge
To create a dynamic brand, campaign video and website for a new residential/holiday development in the heart of Lapland.
Solution
Dirty hosted a series of creative workshops in order to better understand the wants and needs of the area’s target demographics, channeling the results to craft a brand new visual brand and web space for the area. Dirty also wrote and produced a video commercial for the brand: inviting viewers to live in the moment, literally.
Results
Dirty changed the proposed name of the development to Hetki, Lapland – the Finnish word for “moment”. From concept to visual identity to web space: Dirty created a cohesive brand and communications strategy that would effectively create buzz around the area. Dirty also successfully produced a campaign video targeting both Finnish and international viewers; helping Hetki, Lapland to stand out from the standard place marketing fare.
