Concept // Campaign // Production
ALL HAIL NYLON BEAT.
CHALLENGE
Itis x Nylon Beat kicked off a brand partnership in the build up to the group’s sold-out arena tour in Summer 2026. We were tasked with creating a brand campaign to launch the partnership and highlight a series of events and competitions hosted by the two throughout the year.
SOLUTION
“Iisteintä just nyt” is more than a great pun. It’s a campaign that celebrates everything East Helsinki. From Nylon Beat to the Itis shopping centre, we wanted to create a living love letter to everyone who does it their way, no matter who’s watching.
The campaign visuals were developed alongside our video production partners at Clutch, aiming to capture all the colour and personality that Erin and Jonna have brought to the pop world since the inception of Nylon Beat 30 years ago.
RESULTS
The brand campaign was launched across digital and physical media in January 2026 and resulted in an immediate uptick in engagement across platforms, showing just what can be achieved through authentic and community-first marketing activations.
Concept // Campaign // Production
ALL HAIL NYLON BEAT.
CHALLENGE
Itis x Nylon Beat kicked off a brand partnership in the build up to the group’s sold-out arena tour in Summer 2026. We were tasked with creating a brand campaign to launch the partnership and highlight a series of events and competitions hosted by the two throughout the year.
SOLUTION
“Iisteintä just nyt” is more than a great pun. It’s a campaign that celebrates everything East Helsinki. From Nylon Beat to the Itis shopping centre, we wanted to create a living love letter to everyone who does it their way, no matter who’s watching.
The campaign visuals were developed alongside our video production partners at Clutch, aiming to capture all the colour and personality that Erin and Jonna have brought to the pop world since the inception of Nylon Beat 30 years ago.
RESULTS
The brand campaign was launched across digital and physical media in January 2026 and resulted in an immediate uptick in engagement across platforms, showing just what can be achieved through authentic and community-first marketing activations.
Credits
Director: Seemi Peltoniemi
Creative Concept: Otto Koli & Juha Elo
Producer: Patrik Leivonen
Executive Producer: Otto Koli
Story: Otto Koli, Seemi Peltoniemi, Patrik Leivonen
Screenplay: Otto Koli
Artists: Erin Anttila, Jonna Geagea
Label: Aino-kuutamo Uusitorppa
