Branding // Visual Identity // Slogan // Tone-of-voice // Campaign // Photography
The new classic
Challenge
To create and launch a dynamic new brand for Helsinki’s newest market hall: the ITIS Kauppahalli.
Solution
Dirty crafted a new visual identity that marries the renewed ITIS brand and the interior design of the space itself. At the heart of the design, square tiles are utilised to connect physical experience and brand in a concrete way. The bold shapes and unembellished visuals were also designed for maximum ease-of-use for internal teams.
Dirty then crafted a multi-channel campaign for the launch of the new market hall; even taking over one of the largest billboards in Europe, right in the heart of Helsinki.
Results
The result was a dynamic brand that set the ITIS market hall apart from its competitors: the bold visuals and tone-of-voice going directly against the grain and celebrating its advantages as a more diverse and modern operator in the space.
Photography: Dirty x Petri Lyytikäinen
Branding // Visual Identity // Slogan // Tone-of-voice // Campaign // Photography
The new classic
Challenge
To create and launch a dynamic new brand for Helsinki’s newest market hall: the ITIS Kauppahalli.
Solution
Dirty crafted a new visual identity that marries the renewed ITIS brand and the interior design of the space itself. At the heart of the design, square tiles are utilised to connect physical experience and brand in a concrete way. The bold shapes and unembellished visuals were also designed for maximum ease-of-use for internal teams.
Dirty then crafted a multi-channel campaign for the launch of the new market hall; even taking over one of the largest billboards in Europe, right in the heart of Helsinki.
Results
The result was a dynamic brand that set the ITIS market hall apart from its competitors: the bold visuals and tone-of-voice going directly against the grain and celebrating its advantages as a more diverse and modern operator in the space.
Photography: Dirty x Petri Lyytikäinen
