Challenge
To rebrand the annual Radical Health Festival in the build up to the 2023 event.
Solution
Dirty undertook a full redesign of the brand: renewing the logo, visuals, and tone of voice for a full relaunch.
Results
Dirty rebranded the Radical Health Festival, creating a distinctive feel that set the festival apart from its competitors. The result was a completely elevated brand from logo to tone-of-voice. The strong visuals stood out from the crowd and led to a noticeable increase in positive brand sentiment across social media.
Challenge
To rebrand the annual Radical Health Festival in the build up to the 2023 event.
Solution
Dirty undertook a full redesign of the brand: renewing the logo, visuals, and tone of voice for a full relaunch.
Results
Dirty rebranded the Radical Health Festival, creating a distinctive feel that set the festival apart from its competitors. The result was a completely elevated brand from logo to tone-of-voice. The strong visuals stood out from the crowd and led to a noticeable increase in positive brand sentiment across social media.
WELCOME TO THE WAKE-UP CALL
“We wanted to do something daring in a traditionally conservative sector. The logo we created represents the togetherness, forward momentum and urgency of the event.”- Timo Elo, Art Director
“Working with Dirty is collaborative, flexible, and hands-on. The team is always going that extra mile to positively surprise.”- Aleksi Kasari, Messukeskus
