
Case study: Messukeskus // Radical Health Festival
Inventing a new way to market healthcare.

Challenge
To rebrand the annual Radical Health Festival in the build up to the 2023 event.
Solution
Dirty undertook a full redesign of the brand: renewing the logo, visuals, and tone of voice for a full relaunch.
Results
- A new brand: from logo to tone of voice.
- Strong visuals that stand out from the crowd.
- Noticeable increase in positive brand sentiment across social media.