Case study: Messukeskus // Radical Health Festival

Inventing a new way to market healthcare.

Challenge

To rebrand the annual Radical Health Festival in the build up to the 2023 event.

Solution

Dirty undertook a full redesign of the brand: renewing the logo, visuals, and tone of voice for a full relaunch.

Results

  • A new brand: from logo to tone of voice.
  • Strong visuals that stand out from the crowd.
  • Noticeable increase in positive brand sentiment across social media.

WELCOME TO THE WAKE-UP CALL

“We wanted to do something daring in a traditionally conservative sector. The logo we created represents the togetherness, forward momentum and urgency of the event.”
- Timo Elo, Art Director

“Working with Dirty is collaborative, flexible, and hands-on. The team is always going that extra mile to positively surprise.”
- Aleksi Kasari, Messukeskus

Have we convinced you yet?

Get Dirty with us.

hi@dirty.fiContact us+358 40 774 1312